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Services:
PPC
Industry:
Home Goods Apparel
Platforms:
Google Instagram Instagram Shopify
Type:
B2C Ecommerce

Kyle helped make 2023 a great year for Made Trade! ❤️

Jan 1, 2023
Kyle 1

"December 2023 marked Made Trade's highest monthly spend total to date! Compared to December 2022, Made Trade increased their spend by 110% and increased their revenue by 119%. This was the culmination of a years worth of optimizations and hard work. We will continue to build on this momentum in 2024!"

  • High volume of creative asset turnover and ad copy updates.
  • A ton of testing took place on Facebook. Most notably, we saw a nice uptick in performance once emojis were added to the copy.
  • Major increase in efficiency after doing a locations report and excluding rural areas throughout the country.
  • Broke out assets into their own Performance Max campaigns. This strategy provides more control over spend levels, ultimately increasing performance.

Results:

Spend (YOY)
67% Up Arrow
Revenue (YOY)
89% Up Arrow
ROAS (YOY)
9% Up Arrow
Here's a chart of KPIs comparing 2024 to 2023.
Here's a graph of KPIs comparing 2024 to 2023.
Here's our social ad copy using emojis 🌿🤝🌎.

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